Table 1Transition record

public relations managertocultural policy officer

A public relations manager already meets 35% of what the cultural policy officer role asks for. The move turns on 10 required skills not yet in the profile.

From public relations manager

35%

Overlap1

To cultural policy officer

12 Skills carried over

10 Required, not held

65.2 Difficulty2

Career overlap Distant match

35%

Learning distance Substantial retraining

65.2/ 100

adjacentmoderatesubstantialcareer change

1 Share of the cultural policy officer role’s weighted skill requirement already met by the public relations manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A cultural policy officer role treats 6 of its required skills as things a public relations manager already does. These are the ones it depends on most.

build community relations
create solutions to problems
develop media strategy
establish relationship with the media
government policy implementation
liaise with local authorities

What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A cultural policy officer role needs them, and most people applying for one will not have them already. This is the part of a public relations manager background worth leading with.

Skill the target role also needs Area

already held advocate a cause communication, collaboration and creativity
already held establish relationship with the media communication, collaboration and creativity
already held European Structural and Investment Funds regulations business, administration and law
already held develop media strategy management skills
already held develop promotional tools communication, collaboration and creativity
already held build community relations communication, collaboration and creativity

All 12 carried skills, including the 6 the cultural policy officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 24 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 4 supplementary

required, not held liaise with cultural partners required
required, not held maintain relations with local representatives required
required, not held advise on legislative acts required
required, not held establish collaborative relations required
required, not held maintain relationships with government agencies required

optional, not held create cultural venue outreach policies optional
optional, not held liaise with event sponsors optional
optional, not held promote cultural venue events optional
optional, not held work with cultural venue specialists optional

02 management skills 3 required, 5 supplementary

required, not held develop cultural policies required
required, not held manage government policy implementation required
required, not held provide improvement strategies required

optional, not held coordinate community arts activities optional
optional, not held manage cultural facility optional
optional, not held coordinate events optional
optional, not held develop cultural activities optional
optional, not held fix meetings optional

03 information skills 1 required, 3 supplementary

required, not held approve reports for artistic project required

optional, not held evaluate cultural venue programmes optional
optional, not held study community as a target community optional
optional, not held perform resource planning optional

04 social sciences, journalism and information 1 required, 1 supplementary

required, not held cultural projects required

optional, not held policy analysis optional

05 business, administration and law 1 supplementary

optional, not held project management principles optional

Table 4

Table 4 · Where to start

The 3 entries a cultural policy officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held build community relations skill
already held create solutions to problems skill
already held develop media strategy skill
already held establish relationship with the media skill
already held government policy implementation knowledge
already held liaise with local authorities skill
already held European Structural and Investment Funds regulations knowledge
already held advocate a cause skill
already held conduct public presentations skill
already held develop professional network skill
already held develop promotional tools skill
already held perform project management skill

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held coordinate community arts activities optional
optional, not held create cultural venue outreach policies optional
optional, not held evaluate cultural venue programmes optional
optional, not held liaise with event sponsors optional
optional, not held manage cultural facility optional
optional, not held policy analysis optional
optional, not held promote cultural venue events optional
optional, not held study community as a target community optional
optional, not held work with cultural venue specialists optional
optional, not held coordinate events optional
optional, not held develop cultural activities optional
optional, not held fix meetings optional
optional, not held perform resource planning optional
optional, not held project management principles optional

101 held skills the cultural policy officer role does not ask for

Skill Type

not needed by the target role advertising techniques knowledge
not needed by the target role advise on communication strategies skill
not needed by the target role advise on public image skill
not needed by the target role advise on public relations skill
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role apply diplomatic principles skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role apply social media marketing skill
not needed by the target role apply strategic thinking skill
not needed by the target role approve advertising campaign skill
not needed by the target role archive documentation related to work skill
not needed by the target role build business relationships skill
not needed by the target role build international relations skill
not needed by the target role business communication knowledge
not needed by the target role business strategy concepts knowledge
not needed by the target role carry out forum moderation skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communication principles knowledge
not needed by the target role company policies knowledge
not needed by the target role compile content skill
not needed by the target role content marketing strategy knowledge
not needed by the target role coordinate advertising campaigns skill
not needed by the target role coordinate marketing plan actions skill
not needed by the target role copyright legislation knowledge
not needed by the target role corporate social responsibility knowledge
not needed by the target role desktop publishing knowledge
not needed by the target role develop communications strategies skill
not needed by the target role develop creative ideas skill
not needed by the target role develop public relations strategies skill
not needed by the target role diplomatic principles knowledge
not needed by the target role disseminate internal communications skill
not needed by the target role document project progress skill
not needed by the target role draft press releases skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role ensure information transparency skill
not needed by the target role establish communication with foreign cultures skill
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role evaluate advertising campaign skill

61 further entries not listed here

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held cultural projects required
optional, not held policy analysis optional
optional, not held project management principles optional

Index

Other moves recorded from public relations manager

Full index of moves from public relations manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.