Table 1Transition record

administrative assistanttomarketing assistant

A administrative assistant already meets 23% of what the marketing assistant role asks for. The move turns on 14 required skills not yet in the profile.

From administrative assistant

23%

Overlap1

To marketing assistant

8 Skills carried over

14 Required, not held

77.6 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 77.6

This move: 77.6 of 100 · career change

1 Share of the marketing assistant role’s weighted skill requirement already met by the administrative assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 8 skills that carry over, these are the ones fewest other occupations ask for. A marketing assistant role needs them, and most people applying for one will not have them already. This is the part of a administrative assistant background worth leading with.

Skill the target role also needs Area

already held manage personnel agenda management skills
already held draft corporate emails communication, collaboration and creativity
already held perform business research information skills
already held organise business documents management skills
already held process commissioned instructions communication, collaboration and creativity
already held prepare presentation material communication, collaboration and creativity

All 8 carried skills, including the 7 the marketing assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 44 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 12 supplementary

required, not held communicate schedules to the people concerned required
required, not held build business relationships required
required, not held support managers required
required, not held use different communication channels required

optional, not held contact customers optional
optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held draft press releases optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held persuade clients with alternatives optional
optional, not held translate language concepts optional
optional, not held write work-related reports optional

02 business, administration and law 4 required, 8 supplementary

required, not held marketing department processes required
required, not held customer relationship management required
required, not held market research required
required, not held marketing management required

optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional

03 management skills 3 required, 1 supplementary

required, not held update budget required
required, not held assist in developing marketing campaigns required
required, not held manage the handling of promotional materials required

optional, not held prepare exhibition marketing plan optional

04 information skills 1 required, 5 supplementary

required, not held revise drafts made by managers required

optional, not held design questionnaires optional
optional, not held perform market research optional
optional, not held perform mystery shopping optional
optional, not held revise questionnaires optional
optional, not held tabulate survey results optional

05 working with computers 1 required, 2 supplementary

required, not held develop digital content required

optional, not held manage website optional
optional, not held prepare visual data optional

06 assisting and caring 1 required

required, not held follow the statutory obligations required

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a marketing assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 8 skills that carry over

Skill Type

already held draft corporate emails skill
already held manage personnel agenda skill
already held organise business documents skill
already held perform business research skill
already held perform office routine activities skill
already held prepare presentation material skill
already held process commissioned instructions skill
already held speak different languages skill

The 2 learning areas not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held adobe creative suite optional

08 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

30 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held contact customers optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held design questionnaires optional
optional, not held draft press releases optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held manage website optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held perform market research optional
optional, not held perform mystery shopping optional
optional, not held persuade clients with alternatives optional
optional, not held prepare exhibition marketing plan optional
optional, not held prepare visual data optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held revise questionnaires optional
optional, not held social media management optional
optional, not held statistics optional
optional, not held tabulate survey results optional
optional, not held translate language concepts optional
optional, not held write work-related reports optional

33 held skills the marketing assistant role does not ask for

Skill Type

not needed by the target role accounting techniques knowledge
not needed by the target role business communication knowledge
not needed by the target role company policies knowledge
not needed by the target role coordinate events skill
not needed by the target role create import-export commercial documentation skill
not needed by the target role deliver correspondence skill
not needed by the target role disseminate general corporate information skill
not needed by the target role disseminate internal communications skill
not needed by the target role disseminate messages to people skill
not needed by the target role ensure proper document management skill
not needed by the target role file documents skill
not needed by the target role fill out forms skill
not needed by the target role fix meetings skill
not needed by the target role handle mail skill
not needed by the target role handle petty cash skill
not needed by the target role issue sales invoices skill
not needed by the target role keep task records skill
not needed by the target role liaise with managers skill
not needed by the target role maintain internal communication systems skill
not needed by the target role maintain inventory of office supplies skill
not needed by the target role maintain statutory books skill
not needed by the target role manage digital documents skill
not needed by the target role monitor staff absences skill
not needed by the target role organise facilities for office personnel skill
not needed by the target role organise travel arrangements for staff skill
not needed by the target role plan schedule skill
not needed by the target role provide customer follow-up services skill
not needed by the target role respect data protection principles skill
not needed by the target role transcription methods knowledge
not needed by the target role use microsoft office skill
not needed by the target role use office systems skill
not needed by the target role use personal organization software skill
not needed by the target role use spreadsheets software skill

14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held marketing department processes required
required, not held customer relationship management required
required, not held market research required
required, not held marketing management required
optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional
optional, not held statistics optional

Index

Other moves recorded from administrative assistant

Full index of moves from administrative assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.