Table 1Transition record

advertising specialisttoadvertising copywriter

A advertising specialist already meets 62% of what the advertising copywriter role asks for. The move turns on 3 required skills not yet in the profile.

From advertising specialist

62%

Overlap1

To advertising copywriter

19 Skills carried over

3 Required, not held

38.7 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 38.7

This move: 38.7 of 100 · moderate

1 Share of the advertising copywriter role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 19 skills that carry over, these are the ones fewest other occupations ask for. A advertising copywriter role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area

already held brainstorm ideas communication, collaboration and creativity
already held create advertisements communication, collaboration and creativity
already held analyse cultural trends information skills
already held meet expectations of target audience information skills
already held perform media outlets research information skills
already held evaluate advertising campaign information skills

All 19 carried skills, including the 9 the advertising copywriter role treats as required.

Table 3

Table 3 · What you would need to learn

The 16 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 1 required, 5 supplementary

required, not held apply grammar and spelling rules required

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held draft press releases optional
optional, not held proofread text optional

02 business, administration and law 1 required, 1 supplementary

required, not held product comprehension required

optional, not held social media marketing techniques optional

03 management skills 1 required

required, not held write to a deadline required

04 working with computers 3 supplementary

optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held use word processing software optional

05 arts and humanities 2 supplementary

optional, not held printing techniques optional
optional, not held typography optional

06 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising copywriter role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 19 skills that carry over

Skill Type

already held advertising techniques knowledge
already held brainstorm ideas skill
already held copyright legislation knowledge
already held create advertisements skill
already held develop creative ideas skill
already held develop digital content skill
already held follow a brief skill
already held identify customer's needs skill
already held meet expectations of target audience skill
already held analyse consumer buying trends skill
already held analyse cultural trends skill
already held coordinate advertising campaigns skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held give live presentation skill
already held manage budgets skill
already held perform market research skill
already held perform media outlets research skill
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 information skills 1 supplementary

optional, not held lay out digital written content optional

13 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held desktop publishing optional
optional, not held draft press releases optional
optional, not held lay out digital written content optional
optional, not held printing techniques optional
optional, not held proofread text optional
optional, not held social media marketing techniques optional
optional, not held typography optional
optional, not held use word processing software optional

23 held skills the advertising copywriter role does not ask for

Skill Type

not needed by the target role advise on market strategies skill
not needed by the target role advise on public image skill
not needed by the target role advise on public relations skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role create media plan skill
not needed by the target role define brand identity skill
not needed by the target role develop professional network skill
not needed by the target role develop public relations strategies skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role examine advertisement layout skill
not needed by the target role graphic design knowledge
not needed by the target role liaise with advertising agencies skill
not needed by the target role marketing principles knowledge
not needed by the target role media planning knowledge
not needed by the target role media studies knowledge
not needed by the target role monitor media industry research figures skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role public relations knowledge
not needed by the target role publishing market knowledge
not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held product comprehension required
optional, not held desktop publishing optional
optional, not held printing techniques optional
optional, not held social media marketing techniques optional
optional, not held typography optional

Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.