Table 1Transition record

advertising specialisttopolitical campaign officer

A advertising specialist already meets 32% of what the political campaign officer role asks for. The move turns on 4 required skills not yet in the profile.

From advertising specialist

32%

Overlap1

To political campaign officer

5 Skills carried over

4 Required, not held

58.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 58.8

This move: 58.8 of 100 · substantial

1 Share of the political campaign officer role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A political campaign officer role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area

already held advise on public image communication, collaboration and creativity
already held develop media strategy management skills
already held coordinate advertising campaigns management skills
already held advise on public relations communication, collaboration and creativity
already held advertising techniques business, administration and law

All 5 carried skills, including the 4 the political campaign officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 19 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 2 required, 9 supplementary

required, not held advise politicians on electoral procedures required
required, not held liaise with colleagues required

optional, not held communicate with media optional
optional, not held influence voting behaviour optional
optional, not held promote political campaign optional
optional, not held apply knowledge of human behaviour optional
optional, not held create solutions to problems optional
optional, not held maintain relationships with government agencies optional
optional, not held perform public relations optional
optional, not held prepare presentation material optional
optional, not held solicit event publicity optional

02 information skills 1 required, 2 supplementary

required, not held analyse election procedures required

optional, not held monitor political campaigns optional
optional, not held conduct public surveys optional

03 social sciences, journalism and information 1 required, 1 supplementary

required, not held political campaigning required

optional, not held political science optional

04 management skills 2 supplementary

optional, not held create campaign schedule optional
optional, not held manage fundraising activities optional

05 business, administration and law 1 supplementary

optional, not held election law optional

Table 4

Table 4 · Where to start

The 3 entries a political campaign officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over

Skill Type

already held advertising techniques knowledge
already held advise on public image skill
already held advise on public relations skill
already held develop media strategy skill
already held coordinate advertising campaigns skill

15 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held communicate with media optional
optional, not held influence voting behaviour optional
optional, not held monitor political campaigns optional
optional, not held promote political campaign optional
optional, not held apply knowledge of human behaviour optional
optional, not held conduct public surveys optional
optional, not held create campaign schedule optional
optional, not held create solutions to problems optional
optional, not held election law optional
optional, not held maintain relationships with government agencies optional
optional, not held manage fundraising activities optional
optional, not held perform public relations optional
optional, not held political science optional
optional, not held prepare presentation material optional
optional, not held solicit event publicity optional

37 held skills the political campaign officer role does not ask for

Skill Type

not needed by the target role advise on market strategies skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse cultural trends skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role brainstorm ideas skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role copyright legislation knowledge
not needed by the target role create advertisements skill
not needed by the target role create media plan skill
not needed by the target role define brand identity skill
not needed by the target role develop creative ideas skill
not needed by the target role develop digital content skill
not needed by the target role develop professional network skill
not needed by the target role develop public relations strategies skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role examine advertisement layout skill
not needed by the target role follow a brief skill
not needed by the target role give live presentation skill
not needed by the target role graphic design knowledge
not needed by the target role identify customer's needs skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role manage budgets skill
not needed by the target role marketing principles knowledge
not needed by the target role media planning knowledge
not needed by the target role media studies knowledge
not needed by the target role meet expectations of target audience skill
not needed by the target role monitor media industry research figures skill
not needed by the target role perform market research skill
not needed by the target role perform media outlets research skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role public relations knowledge
not needed by the target role publishing market knowledge
not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
not needed by the target role types of media knowledge

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held political campaigning required
optional, not held election law optional
optional, not held political science optional

Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.