Table 1Transition record

advertising specialisttopromotion assistant

A advertising specialist already meets 26% of what the promotion assistant role asks for. The move turns on 6 required skills not yet in the profile.

From advertising specialist

26%

Overlap1

To promotion assistant

6 Skills carried over

6 Required, not held

63.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 63.1

This move: 63.1 of 100 · substantial

1 Share of the promotion assistant role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 6 skills that carry over, these are the ones fewest other occupations ask for. A promotion assistant role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area

already held assist in developing marketing campaigns management skills
already held create advertisements communication, collaboration and creativity
already held meet expectations of target audience information skills
already held graphic design arts and humanities
already held advertising techniques business, administration and law
already held manage budgets management skills

All 6 carried skills, including the 2 the promotion assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 16 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 management skills 3 required, 3 supplementary

required, not held help coordinate promotional activities required
required, not held perform clerical duties required
required, not held perform office routine activities required

optional, not held coordinate events optional
optional, not held ensure equipment availability optional
optional, not held manage the handling of promotional materials optional

02 communication, collaboration and creativity 1 required, 2 supplementary

required, not held support managers required

optional, not held develop promotional tools optional
optional, not held liaise with distribution channel managers optional

03 information skills 1 required, 1 supplementary

required, not held perform business research required

optional, not held keep promotions records optional

04 generic programmes and qualifications 1 required

required, not held communication principles required

05 arts and humanities 1 supplementary

optional, not held motion graphics optional

06 business, administration and law 1 supplementary

optional, not held sales promotion techniques optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a promotion assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 6 skills that carry over

Skill Type

already held advertising techniques knowledge
already held assist in developing marketing campaigns skill
already held create advertisements skill
already held graphic design knowledge
already held manage budgets skill
already held meet expectations of target audience skill

The 2 learning areas not shown above

Skill to acquire Tier

07 working with computers 1 supplementary

optional, not held perform video editing optional

08 working with machinery and specialised equipment 1 supplementary

optional, not held operate a camera optional

10 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held keep promotions records optional
optional, not held operate a camera optional
optional, not held perform video editing optional
optional, not held sales promotion techniques optional
optional, not held coordinate events optional
optional, not held develop promotional tools optional
optional, not held ensure equipment availability optional
optional, not held liaise with distribution channel managers optional
optional, not held manage the handling of promotional materials optional
optional, not held motion graphics optional

36 held skills the promotion assistant role does not ask for

Skill Type

not needed by the target role advise on market strategies skill
not needed by the target role advise on public image skill
not needed by the target role advise on public relations skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse cultural trends skill
not needed by the target role approve advertising campaign skill
not needed by the target role brainstorm ideas skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role coordinate advertising campaigns skill
not needed by the target role copyright legislation knowledge
not needed by the target role create media plan skill
not needed by the target role define brand identity skill
not needed by the target role develop creative ideas skill
not needed by the target role develop digital content skill
not needed by the target role develop media strategy skill
not needed by the target role develop professional network skill
not needed by the target role develop public relations strategies skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role examine advertisement layout skill
not needed by the target role follow a brief skill
not needed by the target role give live presentation skill
not needed by the target role identify customer's needs skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role marketing principles knowledge
not needed by the target role media planning knowledge
not needed by the target role media studies knowledge
not needed by the target role monitor media industry research figures skill
not needed by the target role perform market research skill
not needed by the target role perform media outlets research skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role public relations knowledge
not needed by the target role publishing market knowledge
not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
not needed by the target role types of media knowledge

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held communication principles required
optional, not held sales promotion techniques optional
optional, not held motion graphics optional

Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.