Table 1Transition record

advertising specialisttopublications coordinator

A advertising specialist already meets 26% of what the publications coordinator role asks for. The move turns on 15 required skills not yet in the profile.

From advertising specialist

26%

Overlap1

To publications coordinator

8 Skills carried over

15 Required, not held

74 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 74

This move: 74 of 100 · substantial

1 Share of the publications coordinator role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 8 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area

already held publishing market business, administration and law
already held brand marketing techniques business, administration and law
already held develop digital content working with computers
already held marketing principles business, administration and law
already held copyright legislation business, administration and law
already held perform market research information skills

All 8 carried skills, including the 7 the publications coordinator role treats as required.

Table 3

Table 3 · What you would need to learn

The 32 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 6 required, 1 supplementary

required, not held digital marketing techniques required
required, not held content marketing strategy required
required, not held market analysis required
required, not held market participants required
required, not held project management principles required
required, not held social media marketing techniques required

optional, not held accounting techniques optional

02 management skills 4 required, 3 supplementary

required, not held apply organisational techniques required
required, not held finish project within budget required
required, not held manage staff required
required, not held perform project management required

optional, not held manage accounts optional
optional, not held plan digital marketing optional
optional, not held recruit employees optional

03 communication, collaboration and creativity 3 required, 6 supplementary

required, not held present publishing plan required
required, not held apply social media marketing required
required, not held execute marketing plan required

optional, not held maintain relationship with customers optional
optional, not held rewrite manuscripts optional
optional, not held select manuscripts optional
optional, not held apply grammar and spelling rules optional
optional, not held implement marketing strategies optional
optional, not held proofread text optional

04 arts and humanities 1 required, 2 supplementary

required, not held digital media required

optional, not held grammar optional
optional, not held spelling optional

05 working with computers 1 required, 1 supplementary

required, not held digital communication and collaboration required

optional, not held apply desktop publishing techniques optional

06 information skills 2 supplementary

optional, not held conserve new media optional
optional, not held read manuscripts optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 8 skills that carry over

Skill Type

already held brand marketing techniques knowledge
already held copyright legislation knowledge
already held develop digital content skill
already held manage budgets skill
already held marketing principles knowledge
already held perform market research skill
already held publishing market knowledge
already held identify customer's needs skill

The 2 learning areas not shown above

Skill to acquire Tier

07 assisting and caring 1 supplementary

optional, not held oversee quality control optional

08 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

17 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held conserve new media optional
optional, not held maintain relationship with customers optional
optional, not held read manuscripts optional
optional, not held rewrite manuscripts optional
optional, not held select manuscripts optional
optional, not held accounting techniques optional
optional, not held apply desktop publishing techniques optional
optional, not held apply grammar and spelling rules optional
optional, not held desktop publishing optional
optional, not held grammar optional
optional, not held implement marketing strategies optional
optional, not held manage accounts optional
optional, not held oversee quality control optional
optional, not held plan digital marketing optional
optional, not held proofread text optional
optional, not held recruit employees optional
optional, not held spelling optional

34 held skills the publications coordinator role does not ask for

Skill Type

not needed by the target role advertising techniques knowledge
not needed by the target role advise on market strategies skill
not needed by the target role advise on public image skill
not needed by the target role advise on public relations skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse cultural trends skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role brainstorm ideas skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role coordinate advertising campaigns skill
not needed by the target role create advertisements skill
not needed by the target role create media plan skill
not needed by the target role define brand identity skill
not needed by the target role develop creative ideas skill
not needed by the target role develop media strategy skill
not needed by the target role develop professional network skill
not needed by the target role develop public relations strategies skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role examine advertisement layout skill
not needed by the target role follow a brief skill
not needed by the target role give live presentation skill
not needed by the target role graphic design knowledge
not needed by the target role liaise with advertising agencies skill
not needed by the target role media planning knowledge
not needed by the target role media studies knowledge
not needed by the target role meet expectations of target audience skill
not needed by the target role monitor media industry research figures skill
not needed by the target role perform media outlets research skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role public relations knowledge
not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
not needed by the target role types of media knowledge

11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held digital marketing techniques required
required, not held content marketing strategy required
required, not held digital media required
required, not held market analysis required
required, not held market participants required
required, not held project management principles required
required, not held social media marketing techniques required
optional, not held accounting techniques optional
optional, not held desktop publishing optional
optional, not held grammar optional
optional, not held spelling optional

Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.