Table 1Transition record

marketing managertonetwork marketer

A marketing manager already meets 44% of what the network marketer role asks for. The move turns on 10 required skills not yet in the profile.

From marketing manager

44%

Overlap1

To network marketer

16 Skills carried over

10 Required, not held

59.5 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 59.5

This move: 59.5 of 100 · substantial

1 Share of the network marketer role’s weighted skill requirement already met by the marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 16 skills that carry over, these are the ones fewest other occupations ask for. A network marketer role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.

Skill the target role also needs Area

already held services marketing business, administration and law
already held marketing mix business, administration and law
already held channel marketing business, administration and law
already held relationship marketing business, administration and law
already held public relations business, administration and law
already held apply social media marketing communication, collaboration and creativity

All 16 carried skills, including the 8 the network marketer role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 4 required, 2 supplementary

required, not held network marketing required
required, not held characteristics of services required
required, not held product comprehension required
required, not held advertising techniques required

optional, not held customer service optional
optional, not held customer relationship management optional

02 communication, collaboration and creativity 3 required, 7 supplementary

required, not held carry out active selling required
required, not held work independently in sales required
required, not held sell products required

optional, not held deal with pressure from unexpected circumstances optional
optional, not held deliver a sales pitch optional
optional, not held demonstrate products' features optional
optional, not held prospect new customers optional
optional, not held achieve sales targets optional
optional, not held build business relationships optional
optional, not held develop professional network optional

03 management skills 1 required, 1 supplementary

required, not held apply customer engagement strategy required

optional, not held identify new business opportunities optional

04 engineering, manufacturing and construction 1 required

required, not held characteristics of products required

05 generic programmes and qualifications 1 required

required, not held communication required

06 assisting and caring 1 supplementary

optional, not held respond to enquiries optional

Table 4

Table 4 · Where to start

The 3 entries a network marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 16 skills that carry over

Skill Type

already held apply social media marketing skill
already held apply strategic thinking skill
already held implement marketing strategies skill
already held implement sales strategies skill
already held marketing mix knowledge
already held marketing principles knowledge
already held sales argumentation knowledge
already held use different communication channels skill
already held channel marketing knowledge
already held content marketing strategy knowledge
already held perform market research skill
already held project management knowledge
already held public relations knowledge
already held relationship marketing knowledge
already held sales strategies knowledge
already held services marketing knowledge

11 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held customer service optional
optional, not held deal with pressure from unexpected circumstances optional
optional, not held deliver a sales pitch optional
optional, not held demonstrate products' features optional
optional, not held prospect new customers optional
optional, not held achieve sales targets optional
optional, not held build business relationships optional
optional, not held customer relationship management optional
optional, not held develop professional network optional
optional, not held identify new business opportunities optional
optional, not held respond to enquiries optional

93 held skills the network marketer role does not ask for

Skill Type

not needed by the target role align efforts towards business development skill
not needed by the target role analyse business plans skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse customer service surveys skill
not needed by the target role analyse data about clients skill
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role analyse work-related written reports skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role business intelligence knowledge
not needed by the target role carry out sales analysis skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communicate with customers skill
not needed by the target role communication principles knowledge
not needed by the target role conduct mobile marketing skill
not needed by the target role conduct online competitive analysis skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role content development processes knowledge
not needed by the target role contract law knowledge
not needed by the target role coordinate events skill
not needed by the target role coordinate marketing plan actions skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role cost management knowledge
not needed by the target role create annual marketing budget skill
not needed by the target role create media plan skill
not needed by the target role customer insight knowledge
not needed by the target role customer segmentation knowledge
not needed by the target role define measurable marketing objectives skill
not needed by the target role develop business plans skill
not needed by the target role develop online community plan skill
not needed by the target role e-commerce systems knowledge
not needed by the target role ensure client orientation skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role estimate profitability skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role evaluate marketing content skill
not needed by the target role forecast sales over periods of time skill
not needed by the target role identify market niches skill

53 further entries not listed here

8 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held network marketing required
required, not held characteristics of products required
required, not held characteristics of services required
required, not held product comprehension required
required, not held advertising techniques required
required, not held communication required
optional, not held customer service optional
optional, not held customer relationship management optional

Index

Other moves recorded from marketing manager

Full index of moves from marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.