Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

search engine optimisation experttodigital marketing manager

A search engine optimisation expert already meets 26% of what the digital marketing manager role asks for. The move turns on 21 required skills not yet in the profile.

From search engine optimisation expert
26%
Overlap1
To digital marketing manager
12 Skills carried over
21 Required, not held
78.3 Difficulty2
Career overlap Distant match

26%

Learning distance A rebuild

78.3/ 100

1 Share of the digital marketing manager role’s weighted skill requirement already met by the search engine optimisation expert profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A digital marketing manager role treats 8 of its required skills as things a search engine optimisation expert already does. These are the ones it depends on most.

  • apply social media marketing
  • develop digital content
  • digital marketing techniques
  • mobile marketing
  • perform market research
  • plan digital marketing

What stands in the way is 21 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A digital marketing manager role needs them, and most people applying for one will not have them already. This is the part of a search engine optimisation expert background worth leading with.

Skill the target role also needs Area
  • already held mobile marketing business, administration and law
  • already held execute email marketing communication, collaboration and creativity
  • already held web analytics information and communication technologies (icts)
  • already held perform online data analysis working with computers
  • already held conduct search engine optimisation working with computers
  • already held plan digital marketing management skills

All 12 carried skills, including the 8 the digital marketing manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 37 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 7 required, 5 supplementary
  • required, not held company policies required
  • required, not held neuromarketing techniques required
  • required, not held web strategy assessment required
  • required, not held brand marketing techniques required
  • required, not held marketing analytics required
  • required, not held online ads campaign techniques required
  • required, not held social media management required
  • optional, not held pay-per-click optional
  • optional, not held services marketing optional
  • optional, not held advertising techniques optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
02 management skills 6 required, 5 supplementary
  • required, not held design brand's online communication plan required
  • required, not held conduct online competitive analysis required
  • required, not held plan social media marketing campaigns required
  • required, not held identify new business opportunities required
  • required, not held integrate marketing strategies with the global strategy required
  • required, not held plan marketing campaigns required
  • optional, not held apply customer engagement strategy optional
  • optional, not held carry out event management optional
  • optional, not held manage staff optional
  • optional, not held perform project management optional
  • optional, not held stimulate creativity in the team optional
03 communication, collaboration and creativity 2 required, 2 supplementary
  • required, not held set brand positioning required
  • required, not held perform customers’ needs analysis required
  • optional, not held execute marketing plan optional
  • optional, not held implement marketing strategies optional
04 working with computers 2 required, 1 supplementary
  • required, not held digital communication and collaboration required
  • required, not held use e-services required
  • optional, not held creatively use digital technologies optional
05 information skills 2 required
  • required, not held analyse consumer buying trends required
  • required, not held perform business analysis required
06 arts and humanities 1 required, 2 supplementary
  • required, not held digital media required
  • optional, not held ethics of sharing work through social media optional
  • optional, not held interactive media optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a digital marketing manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over
Skill Type
  • already held apply social media marketing skill
  • already held develop digital content skill
  • already held digital marketing techniques knowledge
  • already held mobile marketing knowledge
  • already held perform market research skill
  • already held plan digital marketing skill
  • already held social media marketing techniques knowledge
  • already held web analytics knowledge
  • already held conduct search engine optimisation skill
  • already held content marketing strategy knowledge
  • already held execute email marketing skill
  • already held perform online data analysis skill
The 1 learning area not shown above
Skill to acquire Tier
07 information and communication technologies (icts) 1 required, 1 supplementary
  • required, not held e-commerce systems required
  • optional, not held data protection optional
16 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held pay-per-click optional
  • optional, not held data protection optional
  • optional, not held ethics of sharing work through social media optional
  • optional, not held services marketing optional
  • optional, not held advertising techniques optional
  • optional, not held apply customer engagement strategy optional
  • optional, not held carry out event management optional
  • optional, not held creatively use digital technologies optional
  • optional, not held execute marketing plan optional
  • optional, not held implement marketing strategies optional
  • optional, not held interactive media optional
  • optional, not held manage staff optional
  • optional, not held perform project management optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
  • optional, not held stimulate creativity in the team optional
15 held skills the digital marketing manager role does not ask for
Skill Type
  • not needed by the target role behavioural science knowledge
  • not needed by the target role create content title skill
  • not needed by the target role enhance website visibility skill
  • not needed by the target role identify ICT user needs skill
  • not needed by the target role integrate content into output media skill
  • not needed by the target role keywords in digital content knowledge
  • not needed by the target role manage content development projects skill
  • not needed by the target role provide cost benefit analysis reports skill
  • not needed by the target role provide written content skill
  • not needed by the target role sales strategies knowledge
  • not needed by the target role study website behaviour patterns skill
  • not needed by the target role translate requirements into visual design skill
  • not needed by the target role use content management system software skill
  • not needed by the target role use customer relationship management software skill
  • not needed by the target role use different communication channels skill
17 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held company policies required
  • required, not held e-commerce systems required
  • required, not held neuromarketing techniques required
  • required, not held web strategy assessment required
  • required, not held brand marketing techniques required
  • required, not held digital media required
  • required, not held marketing analytics required
  • required, not held online ads campaign techniques required
  • required, not held social media management required
  • optional, not held pay-per-click optional
  • optional, not held data protection optional
  • optional, not held ethics of sharing work through social media optional
  • optional, not held services marketing optional
  • optional, not held advertising techniques optional
  • optional, not held interactive media optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
Index

Other moves recorded from search engine optimisation expert

Full index of moves from search engine optimisation expert

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.