Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

search engine optimisation experttoweb content manager

A search engine optimisation expert already meets 23% of what the web content manager role asks for. The move turns on 24 required skills not yet in the profile.

From search engine optimisation expert
23%
Overlap1
To web content manager
11 Skills carried over
24 Required, not held
81.6 Difficulty2
Career overlap Distant match

23%

Learning distance A rebuild

81.6/ 100

1 Share of the web content manager role’s weighted skill requirement already met by the search engine optimisation expert profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A web content manager role treats 8 of its required skills as things a search engine optimisation expert already does. These are the ones it depends on most.

  • conduct search engine optimisation
  • create content title
  • develop digital content
  • integrate content into output media
  • keywords in digital content
  • provide written content

What stands in the way is 24 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A web content manager role needs them, and most people applying for one will not have them already. This is the part of a search engine optimisation expert background worth leading with.

Skill the target role also needs Area
  • already held create content title communication, collaboration and creativity
  • already held keywords in digital content information and communication technologies (icts)
  • already held manage content development projects management skills
  • already held integrate content into output media working with computers
  • already held use content management system software working with computers
  • already held perform online data analysis working with computers

All 11 carried skills, including the 8 the web content manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 43 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 working with computers 8 required, 3 supplementary
  • required, not held digital content creation required
  • required, not held manage online content required
  • required, not held provide multimedia content required
  • required, not held translate requirement concepts into content required
  • required, not held use markup languages required
  • required, not held apply tools for content development required
  • required, not held conduct content quality assurance required
  • required, not held utilise content types required
  • optional, not held use presentation software optional
  • optional, not held use spreadsheets software optional
  • optional, not held use word processing software optional
02 information and communication technologies (icts) 5 required, 9 supplementary
  • required, not held information structure required
  • required, not held web based collaborative platforms required
  • required, not held web programming required
  • required, not held authoring software required
  • required, not held style sheet languages required
  • optional, not held AJAX optional
  • optional, not held CSS optional
  • optional, not held JSSS optional
  • optional, not held JavaScript optional
  • optional, not held LESS optional
  • optional, not held PHP optional
  • optional, not held Sass optional
  • optional, not held World Wide Web Consortium standards optional
  • optional, not held augmented reality optional
03 information skills 5 required, 1 supplementary
  • required, not held interpret technical texts required
  • required, not held compile content required
  • required, not held identify customer requirements required
  • required, not held identify legal requirements required
  • required, not held manage content metadata required
  • optional, not held ensure proper document management optional
04 assisting and caring 3 required
  • required, not held comply with legal regulations required
  • required, not held ensure compliance with company regulations required
  • required, not held ensure compliance with legal requirements required
05 arts and humanities 2 required, 1 supplementary
  • required, not held publishing strategy required
  • required, not held content development processes required
  • optional, not held interactive media optional
06 business, administration and law 1 required
  • required, not held legal requirements of ICT products required

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a web content manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over
Skill Type
  • already held conduct search engine optimisation skill
  • already held create content title skill
  • already held develop digital content skill
  • already held integrate content into output media skill
  • already held keywords in digital content knowledge
  • already held provide written content skill
  • already held translate requirements into visual design skill
  • already held use content management system software skill
  • already held content marketing strategy knowledge
  • already held manage content development projects skill
  • already held perform online data analysis skill
The 3 learning areas not shown above
Skill to acquire Tier
07 communication, collaboration and creativity 3 supplementary
  • optional, not held design digital call to action optional
  • optional, not held perform copywriting optional
  • optional, not held proofread text optional
08 management skills 1 supplementary
  • optional, not held provide guidelines for content development optional
09 social sciences, journalism and information 1 supplementary
  • optional, not held cognitive psychology optional
19 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held design digital call to action optional
  • optional, not held AJAX optional
  • optional, not held CSS optional
  • optional, not held JSSS optional
  • optional, not held JavaScript optional
  • optional, not held LESS optional
  • optional, not held PHP optional
  • optional, not held Sass optional
  • optional, not held provide guidelines for content development optional
  • optional, not held World Wide Web Consortium standards optional
  • optional, not held augmented reality optional
  • optional, not held cognitive psychology optional
  • optional, not held ensure proper document management optional
  • optional, not held interactive media optional
  • optional, not held perform copywriting optional
  • optional, not held proofread text optional
  • optional, not held use presentation software optional
  • optional, not held use spreadsheets software optional
  • optional, not held use word processing software optional
16 held skills the web content manager role does not ask for
Skill Type
  • not needed by the target role apply social media marketing skill
  • not needed by the target role behavioural science knowledge
  • not needed by the target role digital marketing techniques knowledge
  • not needed by the target role enhance website visibility skill
  • not needed by the target role execute email marketing skill
  • not needed by the target role identify ICT user needs skill
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role perform market research skill
  • not needed by the target role plan digital marketing skill
  • not needed by the target role provide cost benefit analysis reports skill
  • not needed by the target role sales strategies knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role study website behaviour patterns skill
  • not needed by the target role use customer relationship management software skill
  • not needed by the target role use different communication channels skill
  • not needed by the target role web analytics knowledge
19 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held information structure required
  • required, not held publishing strategy required
  • required, not held web based collaborative platforms required
  • required, not held web programming required
  • required, not held authoring software required
  • required, not held content development processes required
  • required, not held legal requirements of ICT products required
  • required, not held style sheet languages required
  • optional, not held AJAX optional
  • optional, not held CSS optional
  • optional, not held JSSS optional
  • optional, not held JavaScript optional
  • optional, not held LESS optional
  • optional, not held PHP optional
  • optional, not held Sass optional
  • optional, not held World Wide Web Consortium standards optional
  • optional, not held augmented reality optional
  • optional, not held cognitive psychology optional
  • optional, not held interactive media optional
Index

Other moves recorded from search engine optimisation expert

Full index of moves from search engine optimisation expert

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.