Table 1Transition record

search engine optimisation experttoonline community manager

A search engine optimisation expert already meets 23% of what the online community manager role asks for. The move turns on 41 required skills not yet in the profile.

From search engine optimisation expert

23%

Overlap1

To online community manager

15 Skills carried over

41 Required, not held

83.8 Difficulty2

Career overlap Distant match

23%

Learning distance A rebuild

83.8/ 100

Easy adjacentmoderatesubstantialcareer change Hard

1 Share of the online community manager role’s weighted skill requirement already met by the search engine optimisation expert profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A online community manager role treats 12 of its required skills as things a search engine optimisation expert already does. These are the ones it depends on most.

apply social media marketing
content marketing strategy
create content title
develop digital content
keywords in digital content
manage content development projects

What stands in the way is 41 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 15 skills that carry over, these are the ones fewest other occupations ask for. A online community manager role needs them, and most people applying for one will not have them already. This is the part of a search engine optimisation expert background worth leading with.

Skill the target role also needs Area

already held create content title communication, collaboration and creativity
already held keywords in digital content information and communication technologies (icts)
already held manage content development projects management skills
already held behavioural science social sciences, journalism and information
already held use content management system software working with computers
already held web analytics information and communication technologies (icts)

All 15 carried skills, including the 12 the online community manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 50 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 9 required, 1 supplementary

required, not held corporate social responsibility required
required, not held corporate sustainability required
required, not held market pricing required
required, not held online moderation techniques required
required, not held brand marketing techniques required
required, not held market research required
required, not held marketing mix required
required, not held marketing principles required
required, not held pricing strategies required

optional, not held business intelligence optional

02 information skills 9 required, 1 supplementary

required, not held analyse consumer buying trends required
required, not held analyse customer service surveys required
required, not held analyse external factors of companies required
required, not held analyse internal factors of companies required
required, not held analyse work-related written reports required
required, not held evaluate marketing content required
required, not held research website users required
required, not held study sales levels of products required
required, not held track key performance indicators required

optional, not held manage content metadata optional

03 management skills 9 required, 1 supplementary

required, not held coordinate marketing plan actions required
required, not held create annual marketing budget required
required, not held define measurable marketing objectives required
required, not held identify potential markets for companies required
required, not held integrate marketing strategies with the global strategy required
required, not held integrate strategic foundation in daily performance required
required, not held manage profitability required
required, not held plan marketing campaigns required
required, not held plan marketing strategy required

optional, not held manage schedule of tasks optional

04 communication, collaboration and creativity 8 required, 2 supplementary

required, not held develop online community plan required
required, not held align efforts towards business development required
required, not held build trust required
required, not held carry out forum moderation required
required, not held collaborate in the development of marketing strategies required
required, not held develop professional network required
required, not held impart business plans to collaborators required
required, not held manage feedback required

optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional

05 working with computers 3 required, 2 supplementary

required, not held digital communication and collaboration required
required, not held translate requirement concepts into content required
required, not held use e-services required

optional, not held digital content creation optional
optional, not held use personal organization software optional

06 arts and humanities 1 required, 1 supplementary

required, not held digital media required

optional, not held content development processes optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a online community manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 15 skills that carry over

Skill Type

already held apply social media marketing skill
already held content marketing strategy knowledge
already held create content title skill
already held develop digital content skill
already held keywords in digital content knowledge
already held manage content development projects skill
already held perform market research skill
already held perform online data analysis skill
already held provide written content skill
already held use content management system software skill
already held use different communication channels skill
already held web analytics knowledge
already held behavioural science knowledge
already held conduct search engine optimisation skill
already held identify ICT user needs skill

The 2 learning areas not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 required, 1 supplementary

required, not held authoring software required

optional, not held information confidentiality optional

08 assisting and caring 1 required

required, not held follow up online user requests required

9 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held digital content creation optional
optional, not held information confidentiality optional
optional, not held business intelligence optional
optional, not held content development processes optional
optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional
optional, not held manage content metadata optional
optional, not held manage schedule of tasks optional
optional, not held use personal organization software optional

12 held skills the online community manager role does not ask for

Skill Type

not needed by the target role digital marketing techniques knowledge
not needed by the target role enhance website visibility skill
not needed by the target role execute email marketing skill
not needed by the target role integrate content into output media skill
not needed by the target role mobile marketing knowledge
not needed by the target role plan digital marketing skill
not needed by the target role provide cost benefit analysis reports skill
not needed by the target role sales strategies knowledge
not needed by the target role social media marketing techniques knowledge
not needed by the target role study website behaviour patterns skill
not needed by the target role translate requirements into visual design skill
not needed by the target role use customer relationship management software skill

14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held corporate social responsibility required
required, not held corporate sustainability required
required, not held market pricing required
required, not held online moderation techniques required
required, not held authoring software required
required, not held brand marketing techniques required
required, not held digital media required
required, not held market research required
required, not held marketing mix required
required, not held marketing principles required
required, not held pricing strategies required
optional, not held information confidentiality optional
optional, not held business intelligence optional
optional, not held content development processes optional

Index

Other moves recorded from search engine optimisation expert

Full index of moves from search engine optimisation expert

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.