Table 1Transition record

tourism product managertodestination manager

A tourism product manager already meets 53% of what the destination manager role asks for. The move turns on 17 required skills not yet in the profile.

From tourism product manager

53%

Overlap1

To destination manager

30 Skills carried over

17 Required, not held

57.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 57.8

This move: 57.8 of 100 · substantial

1 Share of the destination manager role’s weighted skill requirement already met by the tourism product manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 30 skills that carry over, these are the ones fewest other occupations ask for. A destination manager role needs them, and most people applying for one will not have them already. This is the part of a tourism product manager background worth leading with.

Skill the target role also needs Area

already held assess an area as a tourism destination information skills
already held tourist resources of a destination for further development services
already held manage production of destination promotional materials communication, collaboration and creativity
already held manage yield management skills
already held manage distribution of destination promotional materials communication, collaboration and creativity
already held build a network of suppliers in tourism communication, collaboration and creativity

All 30 carried skills, including the 20 the destination manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 27 missing skills fall into 4 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 management skills 11 required, 3 supplementary

required, not held build a strategic marketing plan for destination management required
required, not held oversee the printing of touristic publications required
required, not held apply strategic thinking required
required, not held lead the brand strategic planning process required
required, not held manage budgets required
required, not held manage staff required
required, not held oversee the design of touristic publications required
required, not held plan digital marketing required
required, not held recruit employees required
required, not held select optimal distribution channel required
required, not held supervise crew required

optional, not held coordinate operational activities optional
optional, not held develop strategies for accessibility optional
optional, not held develop working procedures optional

02 communication, collaboration and creativity 3 required, 5 supplementary

required, not held coordinate efforts of stakeholders for destination promotion required
required, not held coordinate public-private partnerships in tourism required
required, not held execute marketing plan required

optional, not held deliver presentations on tourism optional
optional, not held develop tourist information materials optional
optional, not held maintain relationship with suppliers optional
optional, not held design press kit for media optional
optional, not held train employees optional

03 information skills 2 required, 2 supplementary

required, not held manage visitor flows in natural protected areas required
required, not held perform market research required

optional, not held report touristic facts optional
optional, not held measure customer feedback optional

04 services 1 required

required, not held local area tourism industry required

Table 4

Table 4 · Where to start

The 3 entries a destination manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 30 skills that carry over

Skill Type

already held assess an area as a tourism destination skill
already held build a network of suppliers in tourism skill
already held build business relationships skill
already held comply with food safety and hygiene skill
already held develop inclusive communication material skill
already held educate on sustainable tourism skill
already held engage local communities in the management of natural protected areas skill
already held geographical areas relevant to tourism knowledge
already held manage conservation of natural and cultural heritage skill
already held manage distribution of destination promotional materials skill
already held manage production of destination promotional materials skill
already held market analysis knowledge
already held measure sustainability of tourism activities skill
already held plan measures to safeguard cultural heritage skill
already held plan measures to safeguard natural protected areas skill
already held sales strategies knowledge
already held set up pricing strategies skill
already held support community-based tourism skill
already held support local tourism skill
already held tourist resources of a destination for further development knowledge
already held augmented reality knowledge
already held create annual marketing budget skill
already held ecotourism knowledge
already held improve customer traveling experiences with augmented reality skill
already held manage contracts skill
already held manage yield skill
already held promote virtual reality travelling experiences skill
already held self-service technologies in tourism knowledge
already held use e-tourism platforms skill
already held virtual reality knowledge

10 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held report touristic facts optional
optional, not held deliver presentations on tourism optional
optional, not held develop tourist information materials optional
optional, not held maintain relationship with suppliers optional
optional, not held coordinate operational activities optional
optional, not held design press kit for media optional
optional, not held develop strategies for accessibility optional
optional, not held develop working procedures optional
optional, not held measure customer feedback optional
optional, not held train employees optional

18 held skills the destination manager role does not ask for

Skill Type

not needed by the target role apply foreign languages in tourism skill
not needed by the target role carry out inventory planning skill
not needed by the target role create new concepts skill
not needed by the target role develop tourism destinations skill
not needed by the target role develop tourism products skill
not needed by the target role develop travel charter programme skill
not needed by the target role implement marketing strategies skill
not needed by the target role implement sales strategies skill
not needed by the target role maintain customer service skill
not needed by the target role manage distribution channels skill
not needed by the target role manage medium term objectives skill
not needed by the target role monitor contractor performance skill
not needed by the target role negotiate supplier arrangements skill
not needed by the target role participate in tourism events skill
not needed by the target role plan medium to long term objectives skill
not needed by the target role produce content for tourism brochures skill
not needed by the target role tourism market knowledge
not needed by the target role utilise cross-selling skill

1 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held local area tourism industry required

Index

Other moves recorded from tourism product manager

Full index of moves from tourism product manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.