tourism product managertotravel agency manager
A tourism product manager already meets 43% of what the travel agency manager role asks for. The move turns on 22 required skills not yet in the profile.
43%
65.6/ 100
1 Share of the travel agency manager role’s weighted skill requirement already met by the tourism product manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A travel agency manager role treats 14 of its required skills as things a tourism product manager already does. These are the ones it depends on most.
- build a network of suppliers in tourism
- comply with food safety and hygiene
- create annual marketing budget
- engage local communities in the management of natural protected areas
- geographical areas relevant to tourism
- implement marketing strategies
What stands in the way is 22 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A travel agency manager role needs them, and most people applying for one will not have them already. This is the part of a tourism product manager background worth leading with.
- already held tourist resources of a destination for further development services
- already held participate in tourism events communication, collaboration and creativity
- already held build a network of suppliers in tourism communication, collaboration and creativity
- already held self-service technologies in tourism information and communication technologies (icts)
- already held create annual marketing budget management skills
- already held develop inclusive communication material communication, collaboration and creativity
All 25 carried skills, including the 14 the travel agency manager role treats as required.
Table 3 · What you would need to learn
The 27 missing skills fall into 4 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held oversee all travel arrangements required
- required, not held prepare travel packages required
- required, not held apply strategic thinking required
- required, not held coordinate operational activities required
- required, not held manage budgets required
- required, not held manage staff required
- required, not held motivate staff to reach sales targets required
- required, not held plan digital marketing required
- required, not held recruit employees required
- required, not held supervise crew required
- optional, not held develop working procedures optional
- required, not held identify customer's needs required
- required, not held maintain relationship with suppliers required
- required, not held handle customer complaints required
- required, not held implement strategic planning required
- required, not held maximise sales revenues required
- optional, not held promote the use of sustainable transport optional
- optional, not held perform services in a flexible manner optional
- optional, not held train employees optional
- required, not held manage visitor flows in natural protected areas required
- required, not held measure customer feedback required
- required, not held monitor financial accounts required
- required, not held perform market research required
- required, not held seek innovation in current practices required
- required, not held conduct search engine optimisation required
- required, not held use global distribution system required
- optional, not held manage online content optional
Table 4 · Where to start
The 3 entries a travel agency manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 identify customer's needs skill · sector specific
- 02 maintain relationship with suppliers skill · sector specific
- 03 manage visitor flows in natural protected areas skill · sector specific
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 25 skills that carry over
- already held build a network of suppliers in tourism skill
- already held comply with food safety and hygiene skill
- already held create annual marketing budget skill
- already held engage local communities in the management of natural protected areas skill
- already held geographical areas relevant to tourism knowledge
- already held implement marketing strategies skill
- already held implement sales strategies skill
- already held manage conservation of natural and cultural heritage skill
- already held negotiate supplier arrangements skill
- already held set up pricing strategies skill
- already held support community-based tourism skill
- already held support local tourism skill
- already held tourist resources of a destination for further development knowledge
- already held use e-tourism platforms skill
- already held augmented reality knowledge
- already held build business relationships skill
- already held develop inclusive communication material skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held improve customer traveling experiences with augmented reality skill
- already held manage distribution channels skill
- already held participate in tourism events skill
- already held promote virtual reality travelling experiences skill
- already held self-service technologies in tourism knowledge
- already held virtual reality knowledge
5 supplementary skills, helpful but not required
- optional, not held manage online content optional
- optional, not held promote the use of sustainable transport optional
- optional, not held develop working procedures optional
- optional, not held perform services in a flexible manner optional
- optional, not held train employees optional
23 held skills the travel agency manager role does not ask for
- not needed by the target role apply foreign languages in tourism skill
- not needed by the target role assess an area as a tourism destination skill
- not needed by the target role carry out inventory planning skill
- not needed by the target role create new concepts skill
- not needed by the target role develop tourism destinations skill
- not needed by the target role develop tourism products skill
- not needed by the target role develop travel charter programme skill
- not needed by the target role maintain customer service skill
- not needed by the target role manage contracts skill
- not needed by the target role manage distribution of destination promotional materials skill
- not needed by the target role manage medium term objectives skill
- not needed by the target role manage production of destination promotional materials skill
- not needed by the target role manage yield skill
- not needed by the target role market analysis knowledge
- not needed by the target role measure sustainability of tourism activities skill
- not needed by the target role monitor contractor performance skill
- not needed by the target role plan measures to safeguard cultural heritage skill
- not needed by the target role plan measures to safeguard natural protected areas skill
- not needed by the target role plan medium to long term objectives skill
- not needed by the target role produce content for tourism brochures skill
- not needed by the target role sales strategies knowledge
- not needed by the target role tourism market knowledge
- not needed by the target role utilise cross-selling skill
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.