tourism product managertotour operator manager
A tourism product manager already meets 44% of what the tour operator manager role asks for. The move turns on 19 required skills not yet in the profile.
44%
63.9/ 100
1 Share of the tour operator manager role’s weighted skill requirement already met by the tourism product manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A tour operator manager role treats 11 of its required skills as things a tourism product manager already does. These are the ones it depends on most.
- build a network of suppliers in tourism
- build business relationships
- comply with food safety and hygiene
- develop tourism products
- maintain customer service
- manage contracts
What stands in the way is 19 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 27 skills that carry over, these are the ones fewest other occupations ask for. A tour operator manager role needs them, and most people applying for one will not have them already. This is the part of a tourism product manager background worth leading with.
- already held develop tourism destinations communication, collaboration and creativity
- already held develop tourism products communication, collaboration and creativity
- already held manage production of destination promotional materials communication, collaboration and creativity
- already held manage distribution of destination promotional materials communication, collaboration and creativity
- already held build a network of suppliers in tourism communication, collaboration and creativity
- already held tourism market services
All 27 carried skills, including the 11 the tour operator manager role treats as required.
Table 3 · What you would need to learn
The 24 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held translate strategy into operation required
- required, not held develop revenue generation strategies required
- required, not held oversee the printing of touristic publications required
- required, not held prepare travel packages required
- required, not held develop strategies for accessibility required
- required, not held manage budgets required
- required, not held manage staff required
- required, not held oversee the design of touristic publications required
- required, not held plan marketing strategy required
- required, not held recruit employees required
- required, not held select optimal distribution channel required
- optional, not held coordinate operational activities optional
- optional, not held develop working procedures optional
- optional, not held identify suppliers optional
- required, not held negotiate tourism rates required
- required, not held maximise sales revenues required
- required, not held provide customised products required
- optional, not held negotiate tourism experience purchases optional
- required, not held manage visitor flows in natural protected areas required
- required, not held measure customer feedback required
- required, not held perform market research required
- required, not held handle personal identifiable information required
- required, not held oversee quality control required
- optional, not held property management software optional
Table 4 · Where to start
The 3 entries a tour operator manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 negotiate tourism rates skill · occupation specific
- 02 translate strategy into operation skill · occupation specific
- 03 develop revenue generation strategies skill · sector specific
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 27 skills that carry over
- already held build a network of suppliers in tourism skill
- already held build business relationships skill
- already held comply with food safety and hygiene skill
- already held develop tourism products skill
- already held maintain customer service skill
- already held manage contracts skill
- already held manage distribution channels skill
- already held plan medium to long term objectives skill
- already held sales strategies knowledge
- already held set up pricing strategies skill
- already held tourism market knowledge
- already held augmented reality knowledge
- already held create annual marketing budget skill
- already held develop tourism destinations skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held engage local communities in the management of natural protected areas skill
- already held improve customer traveling experiences with augmented reality skill
- already held manage conservation of natural and cultural heritage skill
- already held manage distribution of destination promotional materials skill
- already held manage production of destination promotional materials skill
- already held promote virtual reality travelling experiences skill
- already held self-service technologies in tourism knowledge
- already held support community-based tourism skill
- already held support local tourism skill
- already held use e-tourism platforms skill
- already held virtual reality knowledge
5 supplementary skills, helpful but not required
- optional, not held negotiate tourism experience purchases optional
- optional, not held property management software optional
- optional, not held coordinate operational activities optional
- optional, not held develop working procedures optional
- optional, not held identify suppliers optional
21 held skills the tour operator manager role does not ask for
- not needed by the target role apply foreign languages in tourism skill
- not needed by the target role assess an area as a tourism destination skill
- not needed by the target role carry out inventory planning skill
- not needed by the target role create new concepts skill
- not needed by the target role develop inclusive communication material skill
- not needed by the target role develop travel charter programme skill
- not needed by the target role geographical areas relevant to tourism knowledge
- not needed by the target role implement marketing strategies skill
- not needed by the target role implement sales strategies skill
- not needed by the target role manage medium term objectives skill
- not needed by the target role manage yield skill
- not needed by the target role market analysis knowledge
- not needed by the target role measure sustainability of tourism activities skill
- not needed by the target role monitor contractor performance skill
- not needed by the target role negotiate supplier arrangements skill
- not needed by the target role participate in tourism events skill
- not needed by the target role plan measures to safeguard cultural heritage skill
- not needed by the target role plan measures to safeguard natural protected areas skill
- not needed by the target role produce content for tourism brochures skill
- not needed by the target role tourist resources of a destination for further development knowledge
- not needed by the target role utilise cross-selling skill
1 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- optional, not held property management software optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.