Table 1Transition record

advertising copywritertoadvertising media planner

A advertising copywriter already meets 30% of what the advertising media planner role asks for. The move turns on 9 required skills not yet in the profile.

From advertising copywriter

30%

Overlap1

To advertising media planner

11 Skills carried over

9 Required, not held

68.7 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 68.7

This move: 68.7 of 100 · substantial

1 Share of the advertising media planner role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A advertising media planner role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.

Skill the target role also needs Area

already held meet expectations of target audience information skills
already held perform media outlets research information skills
already held evaluate advertising campaign information skills
already held types of media arts and humanities
already held coordinate advertising campaigns management skills
already held develop media strategy management skills

All 11 carried skills, including the 5 the advertising media planner role treats as required.

Table 3

Table 3 · What you would need to learn

The 31 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 7 supplementary

required, not held cope with challenging demands required
required, not held work with advertising professionals required
required, not held cooperate with colleagues required

optional, not held buy advertising space optional
optional, not held approve advertising campaign optional
optional, not held conduct public presentations optional
optional, not held develop inclusive communication material optional
optional, not held manage contracts optional
optional, not held persuade clients with alternatives optional
optional, not held present arguments persuasively optional

02 management skills 3 required, 1 supplementary

required, not held create media plan required
required, not held create media schedule required
required, not held meet deadlines required

optional, not held perform project management optional

03 arts and humanities 2 required, 1 supplementary

required, not held digital media required
required, not held media planning required

optional, not held interactive media optional

04 business, administration and law 1 required, 4 supplementary

required, not held market research required

optional, not held pay-per-click optional
optional, not held below-the-line technique optional
optional, not held search engine optimisation optional
optional, not held social media management optional

05 information skills 5 supplementary

optional, not held analyse business model optional
optional, not held apply statistical analysis techniques optional
optional, not held draw conclusions from market research results optional
optional, not held monitor media industry research figures optional
optional, not held study sales levels of products optional

06 information and communication technologies (icts) 1 supplementary

optional, not held data visualisation software optional

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising media planner role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over

Skill Type

already held advertising techniques knowledge
already held copyright legislation knowledge
already held meet expectations of target audience skill
already held perform media outlets research skill
already held types of media knowledge
already held coordinate advertising campaigns skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held identify customer's needs skill
already held manage budgets skill
already held social media marketing techniques knowledge

The 3 learning areas not shown above

Skill to acquire Tier

07 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

08 social sciences, journalism and information 1 supplementary

optional, not held demography optional

09 working with computers 1 supplementary

optional, not held creatively use digital technologies optional

22 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held pay-per-click optional
optional, not held below-the-line technique optional
optional, not held buy advertising space optional
optional, not held search engine optimisation optional
optional, not held analyse business model optional
optional, not held apply statistical analysis techniques optional
optional, not held approve advertising campaign optional
optional, not held conduct public presentations optional
optional, not held creatively use digital technologies optional
optional, not held data visualisation software optional
optional, not held demography optional
optional, not held develop inclusive communication material optional
optional, not held draw conclusions from market research results optional
optional, not held interactive media optional
optional, not held manage contracts optional
optional, not held monitor media industry research figures optional
optional, not held perform project management optional
optional, not held persuade clients with alternatives optional
optional, not held present arguments persuasively optional
optional, not held social media management optional
optional, not held statistics optional
optional, not held study sales levels of products optional

24 held skills the advertising media planner role does not ask for

Skill Type

not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse cultural trends skill
not needed by the target role apply desktop publishing techniques skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role brainstorm ideas skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role create advertisements skill
not needed by the target role create storyboards skill
not needed by the target role desktop publishing knowledge
not needed by the target role develop creative ideas skill
not needed by the target role develop digital content skill
not needed by the target role draft press releases skill
not needed by the target role evaluate writings in response to feedback skill
not needed by the target role follow a brief skill
not needed by the target role give live presentation skill
not needed by the target role lay out digital written content skill
not needed by the target role perform market research skill
not needed by the target role practice humour skill
not needed by the target role printing techniques knowledge
not needed by the target role product comprehension knowledge
not needed by the target role proofread text skill
not needed by the target role typography knowledge
not needed by the target role use word processing software skill
not needed by the target role write to a deadline skill

11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held digital media required
required, not held market research required
required, not held media planning required
optional, not held pay-per-click optional
optional, not held below-the-line technique optional
optional, not held search engine optimisation optional
optional, not held data visualisation software optional
optional, not held demography optional
optional, not held interactive media optional
optional, not held social media management optional
optional, not held statistics optional

Index

Other moves recorded from advertising copywriter

Full index of moves from advertising copywriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.