Table 1Transition record

advertising copywritertoadvertising assistant

A advertising copywriter already meets 36% of what the advertising assistant role asks for. The move turns on 8 required skills not yet in the profile.

From advertising copywriter

36%

Overlap1

To advertising assistant

12 Skills carried over

8 Required, not held

60.2 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 60.2

This move: 60.2 of 100 · substantial

1 Share of the advertising assistant role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.

Skill the target role also needs Area

already held create advertisements communication, collaboration and creativity
already held perform media outlets research information skills
already held evaluate advertising campaign information skills
already held types of media arts and humanities
already held coordinate advertising campaigns management skills
already held develop media strategy management skills

All 12 carried skills, including the 4 the advertising assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 20 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 5 supplementary

required, not held liaise with advertising agencies required
required, not held support managers required
required, not held use communication techniques required
required, not held use different communication channels required

optional, not held collaborate in the development of marketing strategies optional
optional, not held create content title optional
optional, not held design graphics optional
optional, not held implement marketing strategies optional
optional, not held provide written content optional

02 information skills 2 required, 2 supplementary

required, not held file documents required
required, not held perform business research required

optional, not held examine advertisement layout optional
optional, not held monitor media industry research figures optional

03 arts and humanities 1 required, 1 supplementary

required, not held digital media required

optional, not held media planning optional

04 working with computers 1 required

required, not held use IT tools required

05 management skills 2 supplementary

optional, not held create media plan optional
optional, not held create media schedule optional

06 business, administration and law 1 supplementary

optional, not held content marketing strategy optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held advertising techniques knowledge
already held develop creative ideas skill
already held develop digital content skill
already held identify customer's needs skill
already held coordinate advertising campaigns skill
already held create advertisements skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held manage budgets skill
already held perform market research skill
already held perform media outlets research skill
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held adobe creative suite optional

12 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held adobe creative suite optional
optional, not held create media plan optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held content marketing strategy optional
optional, not held create content title optional
optional, not held create media schedule optional
optional, not held design graphics optional
optional, not held examine advertisement layout optional
optional, not held implement marketing strategies optional
optional, not held media planning optional
optional, not held monitor media industry research figures optional
optional, not held provide written content optional

23 held skills the advertising assistant role does not ask for

Skill Type

not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse cultural trends skill
not needed by the target role apply desktop publishing techniques skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role brainstorm ideas skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role copyright legislation knowledge
not needed by the target role create storyboards skill
not needed by the target role desktop publishing knowledge
not needed by the target role draft press releases skill
not needed by the target role evaluate writings in response to feedback skill
not needed by the target role follow a brief skill
not needed by the target role give live presentation skill
not needed by the target role lay out digital written content skill
not needed by the target role meet expectations of target audience skill
not needed by the target role practice humour skill
not needed by the target role printing techniques knowledge
not needed by the target role product comprehension knowledge
not needed by the target role proofread text skill
not needed by the target role social media marketing techniques knowledge
not needed by the target role typography knowledge
not needed by the target role use word processing software skill
not needed by the target role write to a deadline skill

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held digital media required
optional, not held adobe creative suite optional
optional, not held content marketing strategy optional
optional, not held media planning optional

Index

Other moves recorded from advertising copywriter

Full index of moves from advertising copywriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.