Table 1Transition record

advertising copywritertoadvertising specialist

A advertising copywriter already meets 53% of what the advertising specialist role asks for. The move turns on 4 required skills not yet in the profile.

From advertising copywriter

53%

Overlap1

To advertising specialist

19 Skills carried over

4 Required, not held

47.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 47.8

This move: 47.8 of 100 · moderate

1 Share of the advertising specialist role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 19 skills that carry over, these are the ones fewest other occupations ask for. A advertising specialist role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.

Skill the target role also needs Area

already held brainstorm ideas communication, collaboration and creativity
already held create advertisements communication, collaboration and creativity
already held analyse cultural trends information skills
already held meet expectations of target audience information skills
already held perform media outlets research information skills
already held evaluate advertising campaign information skills

All 19 carried skills, including the 8 the advertising specialist role treats as required.

Table 3

Table 3 · What you would need to learn

The 23 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 5 supplementary

required, not held develop professional network required
required, not held liaise with advertising agencies required
required, not held persuade clients with alternatives required

optional, not held advise on market strategies optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held approve advertising campaign optional
optional, not held collaborate in the development of marketing strategies optional

02 assisting and caring 1 required

required, not held receive appropriate permissions for use of recorded audiovisual examples required

03 business, administration and law 4 supplementary

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held marketing principles optional
optional, not held public relations optional

04 management skills 4 supplementary

optional, not held create media plan optional
optional, not held assist in developing marketing campaigns optional
optional, not held define brand identity optional
optional, not held develop public relations strategies optional

05 arts and humanities 3 supplementary

optional, not held graphic design optional
optional, not held media planning optional
optional, not held media studies optional

06 information skills 3 supplementary

optional, not held draw conclusions from market research results optional
optional, not held examine advertisement layout optional
optional, not held monitor media industry research figures optional

Table 4

Table 4 · Where to start

The 3 entries a advertising specialist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 19 skills that carry over

Skill Type

already held advertising techniques knowledge
already held brainstorm ideas skill
already held copyright legislation knowledge
already held develop creative ideas skill
already held develop digital content skill
already held give live presentation skill
already held identify customer's needs skill
already held perform market research skill
already held analyse consumer buying trends skill
already held analyse cultural trends skill
already held coordinate advertising campaigns skill
already held create advertisements skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held follow a brief skill
already held manage budgets skill
already held meet expectations of target audience skill
already held perform media outlets research skill
already held types of media knowledge

19 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create media plan optional
optional, not held publishing market optional
optional, not held advise on market strategies optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held approve advertising campaign optional
optional, not held assist in developing marketing campaigns optional
optional, not held brand marketing techniques optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held define brand identity optional
optional, not held develop public relations strategies optional
optional, not held draw conclusions from market research results optional
optional, not held examine advertisement layout optional
optional, not held graphic design optional
optional, not held marketing principles optional
optional, not held media planning optional
optional, not held media studies optional
optional, not held monitor media industry research figures optional
optional, not held public relations optional

16 held skills the advertising specialist role does not ask for

Skill Type

not needed by the target role apply desktop publishing techniques skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role create storyboards skill
not needed by the target role desktop publishing knowledge
not needed by the target role draft press releases skill
not needed by the target role evaluate writings in response to feedback skill
not needed by the target role lay out digital written content skill
not needed by the target role practice humour skill
not needed by the target role printing techniques knowledge
not needed by the target role product comprehension knowledge
not needed by the target role proofread text skill
not needed by the target role social media marketing techniques knowledge
not needed by the target role typography knowledge
not needed by the target role use word processing software skill
not needed by the target role write to a deadline skill

7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held graphic design optional
optional, not held marketing principles optional
optional, not held media planning optional
optional, not held media studies optional
optional, not held public relations optional

Index

Other moves recorded from advertising copywriter

Full index of moves from advertising copywriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.