Table 1Transition record

advertising copywritertoadvertising media buyer

A advertising copywriter already meets 34% of what the advertising media buyer role asks for. The move turns on 8 required skills not yet in the profile.

From advertising copywriter

34%

Overlap1

To advertising media buyer

10 Skills carried over

8 Required, not held

61.5 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 61.5

This move: 61.5 of 100 · substantial

1 Share of the advertising media buyer role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 10 skills that carry over, these are the ones fewest other occupations ask for. A advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.

Skill the target role also needs Area

already held meet expectations of target audience information skills
already held perform media outlets research information skills
already held evaluate advertising campaign information skills
already held types of media arts and humanities
already held coordinate advertising campaigns management skills
already held analyse consumer buying trends information skills

All 10 carried skills, including the 5 the advertising media buyer role treats as required.

Table 3

Table 3 · What you would need to learn

The 22 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 2 supplementary

required, not held buy advertising space required
required, not held develop professional network required
required, not held manage contracts required
required, not held negotiate terms with suppliers required
required, not held present arguments persuasively required

optional, not held develop online community plan optional
optional, not held negotiate buying conditions optional

02 arts and humanities 2 required, 2 supplementary

required, not held digital media required
required, not held media planning required

optional, not held interactive media optional
optional, not held media studies optional

03 information skills 1 required, 4 supplementary

required, not held study sales levels of products required

optional, not held document interviews optional
optional, not held draw conclusions from market research results optional
optional, not held monitor media industry research figures optional
optional, not held use analytics for commercial purposes optional

04 management skills 3 supplementary

optional, not held create media plan optional
optional, not held manage online communications optional
optional, not held create media schedule optional

05 business, administration and law 1 supplementary

optional, not held marketing principles optional

06 natural sciences, mathematics and statistics 1 supplementary

optional, not held polling techniques optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 10 skills that carry over

Skill Type

already held copyright legislation knowledge
already held identify customer's needs skill
already held manage budgets skill
already held meet expectations of target audience skill
already held types of media knowledge
already held advertising techniques knowledge
already held analyse consumer buying trends skill
already held coordinate advertising campaigns skill
already held evaluate advertising campaign skill
already held perform media outlets research skill

The 1 learning area not shown above

Skill to acquire Tier

07 social sciences, journalism and information 1 supplementary

optional, not held demography optional

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create media plan optional
optional, not held develop online community plan optional
optional, not held manage online communications optional
optional, not held create media schedule optional
optional, not held demography optional
optional, not held document interviews optional
optional, not held draw conclusions from market research results optional
optional, not held interactive media optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held monitor media industry research figures optional
optional, not held negotiate buying conditions optional
optional, not held polling techniques optional
optional, not held use analytics for commercial purposes optional

25 held skills the advertising media buyer role does not ask for

Skill Type

not needed by the target role analyse cultural trends skill
not needed by the target role apply desktop publishing techniques skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role brainstorm ideas skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role create advertisements skill
not needed by the target role create storyboards skill
not needed by the target role desktop publishing knowledge
not needed by the target role develop creative ideas skill
not needed by the target role develop digital content skill
not needed by the target role develop media strategy skill
not needed by the target role draft press releases skill
not needed by the target role evaluate writings in response to feedback skill
not needed by the target role follow a brief skill
not needed by the target role give live presentation skill
not needed by the target role lay out digital written content skill
not needed by the target role perform market research skill
not needed by the target role practice humour skill
not needed by the target role printing techniques knowledge
not needed by the target role product comprehension knowledge
not needed by the target role proofread text skill
not needed by the target role social media marketing techniques knowledge
not needed by the target role typography knowledge
not needed by the target role use word processing software skill
not needed by the target role write to a deadline skill

7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held digital media required
required, not held media planning required
optional, not held demography optional
optional, not held interactive media optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held polling techniques optional

Index

Other moves recorded from advertising copywriter

Full index of moves from advertising copywriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.