Table 1Transition record

advertising copywritertographic designer

A advertising copywriter already meets 26% of what the graphic designer role asks for. The move turns on 12 required skills not yet in the profile.

From advertising copywriter

26%

Overlap1

To graphic designer

13 Skills carried over

12 Required, not held

78.5 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 78.5

This move: 78.5 of 100 · career change

1 Share of the graphic designer role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 13 skills that carry over, these are the ones fewest other occupations ask for. A graphic designer role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.

Skill the target role also needs Area

already held brainstorm ideas communication, collaboration and creativity
already held create advertisements communication, collaboration and creativity
already held meet expectations of target audience information skills
already held follow a brief communication, collaboration and creativity
already held desktop publishing information and communication technologies (icts)
already held develop digital content working with computers

All 13 carried skills, including the 7 the graphic designer role treats as required.

Table 3

Table 3 · What you would need to learn

The 51 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 6 required, 12 supplementary

required, not held adapt to type of media required
required, not held develop an artistic framework required
required, not held design graphics required
required, not held design prototypes required
required, not held respect publication formats required
required, not held translate requirements into visual design required

optional, not held perform ideation activities optional
optional, not held create 3D environments optional
optional, not held create animated narratives optional
optional, not held create moving images optional
optional, not held design greeting cards optional
optional, not held develop animations optional
optional, not held edit digital moving images optional
optional, not held operate 3D computer graphics software optional
optional, not held select artwork developed by staff members optional
optional, not held use traditional illustration techniques optional
optional, not held draw design sketches optional
optional, not held manage contracts optional

02 working with computers 2 required, 7 supplementary

required, not held convert scribbles into virtual sketches required
required, not held use creative suite software required

optional, not held apply 3D imaging techniques optional
optional, not held create 3D characters optional
optional, not held edit negatives optional
optional, not held edit photographs optional
optional, not held use digital illustration techniques optional
optional, not held use CAD software optional
optional, not held use presentation software optional

03 arts and humanities 2 required, 6 supplementary

required, not held digital media required
required, not held graphic design required

optional, not held 3D lighting optional
optional, not held aesthetics optional
optional, not held digital compositing optional
optional, not held interactive media optional
optional, not held motion graphics optional
optional, not held photography optional

04 information and communication technologies (icts) 1 required, 10 supplementary

required, not held adobe creative suite required

optional, not held Adobe Illustrator optional
optional, not held Adobe Photoshop optional
optional, not held Adobe Photoshop Lightroom optional
optional, not held Capture One optional
optional, not held GIMP (graphics editor software) optional
optional, not held Microsoft Visio optional
optional, not held SketchBook Pro optional
optional, not held Synfig optional
optional, not held graphics editor software optional
optional, not held computer graphics optional

05 management skills 1 required

required, not held finish project within budget required

06 business, administration and law 2 supplementary

optional, not held design management optional
optional, not held publishing industry optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a graphic designer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 13 skills that carry over

Skill Type

already held copyright legislation knowledge
already held desktop publishing knowledge
already held develop creative ideas skill
already held develop digital content skill
already held follow a brief skill
already held identify customer's needs skill
already held perform market research skill
already held advertising techniques knowledge
already held apply desktop publishing techniques skill
already held brainstorm ideas skill
already held create advertisements skill
already held meet expectations of target audience skill
already held use word processing software skill

The 2 learning areas not shown above

Skill to acquire Tier

07 natural sciences, mathematics and statistics 1 supplementary

optional, not held 3D modelling optional

08 working with machinery and specialised equipment 1 supplementary

optional, not held use photographic equipment optional

39 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held perform ideation activities optional
optional, not held 3D lighting optional
optional, not held Adobe Illustrator optional
optional, not held Adobe Photoshop optional
optional, not held Adobe Photoshop Lightroom optional
optional, not held Capture One optional
optional, not held GIMP (graphics editor software) optional
optional, not held Microsoft Visio optional
optional, not held SketchBook Pro optional
optional, not held Synfig optional
optional, not held apply 3D imaging techniques optional
optional, not held create 3D characters optional
optional, not held create 3D environments optional
optional, not held create animated narratives optional
optional, not held create moving images optional
optional, not held design greeting cards optional
optional, not held design management optional
optional, not held develop animations optional
optional, not held edit digital moving images optional
optional, not held edit negatives optional
optional, not held edit photographs optional
optional, not held graphics editor software optional
optional, not held operate 3D computer graphics software optional
optional, not held select artwork developed by staff members optional
optional, not held use digital illustration techniques optional
optional, not held use photographic equipment optional
optional, not held use traditional illustration techniques optional
optional, not held 3D modelling optional
optional, not held aesthetics optional
optional, not held computer graphics optional
optional, not held digital compositing optional
optional, not held draw design sketches optional
optional, not held interactive media optional
optional, not held manage contracts optional
optional, not held motion graphics optional
optional, not held photography optional
optional, not held publishing industry optional
optional, not held use CAD software optional
optional, not held use presentation software optional

22 held skills the graphic designer role does not ask for

Skill Type

not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse cultural trends skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role coordinate advertising campaigns skill
not needed by the target role create storyboards skill
not needed by the target role develop media strategy skill
not needed by the target role draft press releases skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role evaluate writings in response to feedback skill
not needed by the target role give live presentation skill
not needed by the target role lay out digital written content skill
not needed by the target role manage budgets skill
not needed by the target role perform media outlets research skill
not needed by the target role practice humour skill
not needed by the target role printing techniques knowledge
not needed by the target role product comprehension knowledge
not needed by the target role proofread text skill
not needed by the target role social media marketing techniques knowledge
not needed by the target role types of media knowledge
not needed by the target role typography knowledge
not needed by the target role write to a deadline skill

22 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held adobe creative suite required
required, not held digital media required
required, not held graphic design required
optional, not held 3D lighting optional
optional, not held Adobe Illustrator optional
optional, not held Adobe Photoshop optional
optional, not held Adobe Photoshop Lightroom optional
optional, not held Capture One optional
optional, not held GIMP (graphics editor software) optional
optional, not held Microsoft Visio optional
optional, not held SketchBook Pro optional
optional, not held Synfig optional
optional, not held design management optional
optional, not held graphics editor software optional
optional, not held 3D modelling optional
optional, not held aesthetics optional
optional, not held computer graphics optional
optional, not held digital compositing optional
optional, not held interactive media optional
optional, not held motion graphics optional
optional, not held photography optional
optional, not held publishing industry optional

Index

Other moves recorded from advertising copywriter

Full index of moves from advertising copywriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.